If you haven’t heard about novel coronavirus, or COVID-19, by now, you’re probably living under a rock. From the cancellations of SXSW and the Houston Livestock Show & Rodeo to President Trump’s latest travel ban against incoming flights from Europe, there’s no shortage of ways this new pandemic is affecting our lives. The World Health Organization is even distributing videos on TikTok to combat misinformation spreading across social media. As a reputable healthcare provider, people are looking to you to provide accurate info. But is there a way to do this without being labeled as the “coronavirus hospital?”
The last thing your brand wants to do in this already heated time is to incite a panic. If you are going to mention the coronavirus on your website, keep your message brief and factual. If you want to post to social media about it, post one or two brief messages that provide helpful information and try to maintain a positive tone. Repeat posting can blow the issue out of proportion and frighten your followers.
A lot of misinformation surrounding the coronavirus is currently buzzing around social media, from online sellers guaranteeing that their face masks can prevent coronavirus to conspiracy accounts encouraging people to drink bleach to kill the virus. Combat this #FakeNews by developing infographics or fact sheets that people can print out and post in public areas. Consult your doctors for information and, when in doubt, share resources from reliable sources like the CDC or WHO.
According to those previously mentioned reliable sources, maintaining good personal hygiene can help prevent the spread. Whether through your website, social media platforms, or an email, encourage your followers to wash their hands for 20 seconds, avoid touching their face, and stay at home if they feel sick, etc.
You can also choose to not comment on the situation. As we’ve mentioned, the CDC and WHO are continuously sending out reliable resources, so you won’t have to worry about a lack of trustworthy information. If you feel your communications might incite a panic or just feel uncomfortable posting about it, remain a silent observer. Do what feels right for your brand and your community.
No matter the health climate, becoming a trusted name in healthcare is important in aiding your community, but finding the right way to get there can be elusive. We understand the ins and outs of staying top of mind, so schedule a consultation if you need some help showing off your expertise.