With all of the available digital media opportunities and tactics available, there is no one-size-fits-all plan. Every media plan we develop is custom-built and tailored to client objectives, strategy, and the target audience. We kick off our planning strategy with research, understanding the audience’s overall media consumption habits with an emphasis on online browsing behavior.
Decode Digital plans holistically and is not contractually obligated to use certain channels and publishers, meaning we can make campaign and budget allocation decisions based purely on performance and alignment with client objectives. Our goal is to deliver the right message to the right person at the right time in the right environment.
Once implemented, it’s not a set-and-forget-it approach; we leverage data-driven optimizations, insights, and reporting tools to drive performance and report ROI to the client to guide strategy for future marketing efforts. In other words, campaigns continue to evolve and perform better and better.