Our philosophy as an agency is if you can’t measure it, it didn’t happen. At the beginning of any project, we work with our clients to understand their marketing objectives. From there, we help translate these goals into measurable online actions and determine how to most effectively evaluate campaign success. Our analytics team then implements all necessary on-site tracking, enabling our team to report on the most meaningful actions and data points, including—but not limited to—goal and conversion tracking, on-site metrics, audience data collection, phone call tracking, heat mapping, and A/B testing. We then analyze initial data and continuously fine-tune the campaign for maximum results.