Search and display.

Digital Advertising

Through Decode’s internal media buying technology, we’re able to leverage both first- and third-party data sources to specifically hone in on our client’s ideal target audience and reach them across nearly any digital ad format in real-time—including social, standard display, rich media, online video, mobile, streaming audio, and native content. Based on the objectives of the campaign, we develop a customized buying strategy, utilizing a combination of targeting tactics tailored to achieve the marketing goal—whether it is to increase brand awareness or drive leads.

Additionally, we develop search engine marketing (SEM) campaigns across Google, Bing, and Yahoo to connect users with our client’s brand while they’re actively searching for relevant services and products within our target geographies. This gives us the ability to capture “hand raisers” actively looking for your product or service and establish brand presence on the search engine results page (SERP) for terms where the client’s site may not show up organically.