You know your nonprofit is doing great things for the community, so why not let major corporations know as well? Many big brands give back through corporate citizenship programs, and they often donate money to worthy causes through both grants and consumer participation. These funds can allow you to meet your goals and spread your vision, so here are three of our favorites to get your community involved in raising money for your nonprofit through shopping.
Amazon offers the AmazonSmile program, which allows shoppers to select a charity. When they shop through AmazonSmile, the prices remain the same, but 0.5% of their purchase goes back to their designated organization. Getting your nonprofit registered is fairly easy — all you have to do is create an account, sign an agreement, and input some banking info. Once you get set up, encourage your community to select you as their charity and then get to shopping!
If you’ve ever been shopping at this retailer, you know that your cashier is always quick to ask, “Do you have a Kroger Plus Card?” However, those little cards do more than just save you money. You can also connect it to a specific nonprofit and when you spend money in-store, Kroger donates a portion of your purchase to your selected charity. Registering your organization is pretty easy — you just need to fill out an application and collect a Letter of Determination 501(c)3 and Form 990. Once you’re all set up, encourage your fans to set you as their preferred nonprofit and scan their Kroger Plus Card every time they go shopping.
Target Circle, Target’s loyalty program, gives shoppers votes when they spend money, and then allows them to spread their votes between six pre-selected nonprofits. At the end of each cycle, Target uses the proportion of votes to determine how much money each charity gets, and then they begin a new cycle with different nonprofits. Getting your organization registered with Target Circle is harder than the previous two — you have to fill out a form through the Good Coin Foundation, and then they determine whether you’re a good fit (part of which involves being fairly prominent in the community). If you do earn one of those six coveted spots, head to social media and encourage your fans to vote.
Taking the time to look into corporate citizenship programs can mean a lot of money for your non-profit organization. If you’re interested in how you can leverage these corporate programs to your cause’s advantage, give us a call. Decode has years of experience working with non-profits and can help you get the most momentum out of your marketing efforts.