We love ads. We love keeping score. Welcome to Decode Bowl.
and the winner is...
Concept: Basically, Tide gave us enough of their logo stickers that now every time we see an ad, we're just going to put a Tide sticker on it. On everything. Tide shifted the way we think about ads and how we identify and associate brands.
Brand Recall: "Is this a Tide ad?" The word "Tide" is in the brand association. The brand is being reinforced every time someone is exposed to an ad, no matter the ad. This, in our professional opinion, is brand recall gone off the chain.
Tagline: We only ranked each category out of 5. Tide gets every hard-earned one.