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Are You Getting the Most out of Your Sponsorship?

Created On: January 27, 2020

Sponsorships can be a great way to get your name in front of a whole new audience—we’re looking at you, Clorox, and your Bachelor Bleachable Moments. But while you might have your #SponCon perfected, you might not be getting all the benefits a sponsorship can offer. Don’t sweat it, though. We have the questions you need to ask to get the most out of your partnership.  



Is This Partnership Increasing My SEO Rankings? 

Earning a higher location on search engine results pages can be extremely valuable when it comes to clicks and conversions, and the entity you sponsor could help you achieve this. When agreeing to a partnership, ask them to mention you on their website and provide a brief description with a follow backlink to your site. Search engine crawlers will see this and boost your ranking due to your link’s location on a reliable page.   

Once the sponsorship wraps up, develop a press release for your participation. Include quotes from leaders of both your organization and the entity you sponsored, which can help gain visibility and better SEO rankings. 


How Can I Make Sure People See My Brand’s Involvement? 

Whether it’s a charity event or a professional conference you’re sponsoring, you might be getting your brand in front of a new audience. Ask the organizers to place your logo on their website and include a brief description of what you do. Additionally, utilize the actual event as a marketing opportunity. If your sponsorship allows for it, have promotional materials around the space to share with prospective clients. 

But you don’t have to stop there. If possible, take advantage of the digital environment surrounding the event as well. Discuss with your partner whether you could develop relevant Instagram stickers or Snapchat filters that also include your logo. By fronting the cost and effort of this project, they’re more likely to say yes, and you can provide value to potential clients in a fun and engaging way. 


What Steps Can I Take to Further Increase My Audience? 

When it comes to partnerships, it never hurts to ask for what you want (as long as it’s reasonable). Request access to their list of participant email addresses as part of your sponsorship. If they agree, you can send out an email after the event with relevant and valuable information, which can help keep your brand top-of-mind. 

Whether you’re considering your first-ever sponsorship or you’ve sponsored too many things to count, you can always benefit from teaming up with an agency like Decode. They can help you discover things you may be missing and even suggest some cost-effective methods you can employ to get the most out of your sponsorship. Contact us to learn how we can take your brand to the next level.